If you opened up your mailbox to find a mailer from your bank and on the cover were printed the words: “Got Big Plans?” what would you initially think your bank means by “plans?”
You’d probably assume the “plans” refers to the bank advertising a mortgage for a home purchase, or perhaps a small business loan to setup that cafe you’ve always wanted to open up, or maybe the banks are reaching out to you about a loan to send your kids or yourself to college.
However, if you are a woman and you received this flyer (see below) from the United States Senate Federal Credit Union, the banks have a different idea. No, you shouldn’t get a loan from them to start a new business or buy your first home. You should get a loan to finally get the breast implants you’ve always wanted…or maybe never wanted, but still feel pressured to get.
From the department of, “What were they thinking?” comes this mailer that a married woman friend of mine received from her credit union, which solely services current or former staffers of the United States Senate.
That’s right! An organization tied to the US government, which has permission to use the United States Senate seal in all their correspondence, is actually encouraging women to get a loan so they can get breast implants.
In the mailer, you’ll find a pop-up photograph (much like the ones you’d find in a children’s book), of a well-endowed woman with the words “Got Big Plans?” in big bold letters. The caption goes on to state: “Let us worry about the money…you’ve got a lot of living to do!”
If only this mailer were a joke.
This well-endowed woman who serves as the model for the mailer—who of course has most of her head cut off—is surrounded by rays of light—as if her breast implants were a gift from the heavens.
It’s been a while since I’ve seen something so directly offensive to women, and what makes it worse is that the message and accompanying image come from an organization made up of government employees.
My friend had this to say about receiving the mailer (please note her intended sarcasm), “Obviously, they sent this to me because my husband and I are bored with each other and it’s my responsibility to spice the marriage up with new boobs. And pay for it apparently.”
This disturbing mailer is just a reminder to all those people who say that women no longer face discrimination in our society. No need to look around or dig for examples, no need for nuanced arguments or exploration, a perfect example is sitting right in your mailbox from The United States Senate Federal Credit Union.